

The total customers went from 746,000 in December to 786,000 in March. There is still no sign that they will make a profit on these new customers which means they are most likely making the losses worse. Unfortunately the reason is that they increased spending on marketing. The customer base actually grew a little over the last quarter. Is the business finally recovering? I'll outline how it measures up against my previous analysis.

Then the earnings release showed a smaller loss than past quarters. This is clearly not something that involved a lot of in-depth analysis but it caused the stock price to go up over 10% in one day. First Kevin O'Leary from Shark Tank mentioned it in a televised stock picking game.

Blue Apron ( NYSE: APRN) has had some excitement in the stock recently.
